Executive Career Strategy | Personal Branding | Thought Leadership
Make Your Value Impossible to Overlook
You've built the experience, expertise, and track record. But being accomplished doesn't automatically mean the right people recognize what you bring to the table.
I help executives and senior leaders position their experience, communicate their value, and build the professional credibility and influence that open doors to greater opportunities.
Whether you're pursuing your next leadership role, strengthening your professional reputation, or establishing yourself as a recognized authority, we'll develop the strategy and communication to support what comes next.
“Laura has demonstrated a unique talent and skill for helping people with their career and professional advancement.”
Confidential Executive Client
Being Good at What You Do Isn't Always Enough.
Laura uses her corporate expertise as well as her counseling and coaching expertise to provide a level of service that is unparalleled. Laura helps clients navigate through the transition process by identifying client skills and introducing new ideas, trends and embracing change.
That's where I come in.
Three Reasons Executives Hire Me
Executive Career Advancement
Position Yourself for Your Next Leadership Opportunity
For leaders making an internal or external transition, preparing for greater enterprise responsibility, or pursuing a board seat.
Our work may include:
- ✦Executive positioning
- ✦Career strategy
- ✦Resumes, bios, and LinkedIn profiles
- ✦Interview preparation
- ✦Strategic relationships and sponsorship
- ✦Compensation negotiations
Executive Communications & Ghostwriting
Shape the Conversations That Matter.
For executives, consultants, and other accomplished professionals. Develop a distinctive professional voice. Save time and communicate ideas through professional writing support.
Services include:
- ✦LinkedIn content
- ✦Articles and newsletters
- ✦Additional internal and external communications
Group Programs & Workshops
Strengthen How Leaders Communicate, Influence, and Advance
For companies, professional associations, and leadership organizations. Topics include: career advancement, leadership, executive communication, and professional influence.
Presentations include:
- ✦Keynote speaking
- ✦Interactive workshops
- ✦Customized leadership development experiences
“I found the job of my dreams and you made a difference in helping me get there.”
My work focuses on three connected priorities.
Identity
Define the value you want to be known for.
We examine your experience, accomplishments, expertise, and leadership capabilities in the context of what you want to achieve. The objective is to identify what distinguishes you and establish a clear, forward-looking professional position.
Influence
Build the evidence that supports your value.
We translate your experience into a credible, persuasive case for your capabilities and contributions. Depending on your goals, this may involve developing your executive narrative, career documents, professional profile, or thought-leadership content.
Integration
Put your expertise and reputation to work.
We focus on the communication, relationships, and opportunities that can move you toward your objectives. That may mean positioning yourself for a promotion, strengthening your credibility with decision-makers, developing professional advocates, or becoming a more visible voice in your industry.
“What stood out the most is her ability to be impactful regardless of my change of circumstances.” — Senior Director, Licensing & New Business Development
Experience Changes How You See Things. So Does Perspective.
I'm Laura Johnson, an executive career coach, master personal branding strategist, and professional writer.
For more than 35 years, I've worked at the intersection of people, organizations, leadership, and communication. My background in corporate training, organizational development, and executive career strategy has given me firsthand insight into how professional reputations are built and how leadership decisions are influenced.
Through my work with more than 1,000 professionals, I've learned that there's a difference between documenting someone's accomplishments and demonstrating why those accomplishments matter.
That's the perspective I bring to every engagement: the ability to recognize what's distinctive about someone's experience, articulate its value, and connect it to the people and opportunities that matter.
My approach is direct, collaborative, strategic, and grounded in the realities of executive leadership.
Ideas Worth Thinking About. Strategies Worth Using.
Leadership expectations are changing. So are the ways executives build credibility, demonstrate their value, and create opportunities. Through my writing, I examine the realities of executive advancement, professional reputation, strategic relationships, and leadership influence and share practical ways to respond.
Intelligence and perspective for executive leaders.
Research, analysis, and informed commentary on the forces shaping leadership, advancement, and professional relevance.
Read The Executive Brief
Practical tools for putting those insights to work.
Companion resources, assessments, exercises, and discussions to help executives apply the ideas explored in The Executive Brief to their own careers and leadership objectives.
Explore Your Executive AdvantageFeatured Perspective
The Competence Trap: When Being the Most Reliable Leader Keeps You from Being Promoted
Exceptional performance can make you indispensable in your current role without necessarily positioning you for the next one. Explore why that happens and what leaders can do about it.
Read the PerspectiveOn Air & On Screen
Catch Laura on podcasts, video, and media appearances exploring executive advancement and leadership strategy.
Featured Podcast Episode
Career Intelligence Podcast — Episode 31
Why do some people get promoted while others are overlooked? Executive career strategist Laura Johnson pulls back the curtain on the hidden conversations behind promotions, the difference between mentors and sponsors, and what you can do right now to make sure your name is coming up in the rooms you are not in.
Listen Now
Let's Talk About What You Want to Accomplish.
A complimentary and confidential conversation to explore your goals, challenges, and the right level of support.
Credentials & Certifications
