Executive Career Strategy | Personal Branding | Thought Leadership

Make Your Value Impossible to Overlook

Your experience and accomplishments deserve to be recognized.

I help executives and senior leaders communicate their value, strengthen their professional reputation, and position themselves for greater opportunities.

Whether you’re pursuing your next leadership role or building your authority and influence, we’ll develop a strategy to move you forward.

Three Reasons Executives Partner with Me

Executive Career Advancement

Executive Career Advancement

Strategic career guidance, executive branding, and coaching to help you advance, transition, or pursue board opportunities.

Explore Career Advancement

Executive Reputation & Thought Leadership

Executive Communications & Ghostwriting

Professional writing services include LinkedIn posts, articles, newsletters, and other internal and external communications.

Explore Executive Communications

Speaking & Organizational Programs

Group Programs & Workshops

Keynotes, interactive workshops, and customized programs for companies, professional associations, and leadership organizations.

Explore Group Programs & Workshops

“I found the job of my dreams and you made a difference in helping me get there.”

VP, Operations
Position, Prove, Influence framework

My work focuses on three connected priorities.

Identity

Define the value you want to be known for.

We examine your experience, accomplishments, expertise, and leadership capabilities in the context of what you want to achieve. The objective is to identify what distinguishes you and establish a clear, forward-looking professional position.

Influence

Build the evidence that supports your value.

We translate your experience into a credible, persuasive case for your capabilities and contributions. Depending on your goals, this may involve developing your executive narrative, career documents, professional profile, or thought-leadership content.

Integration

Put your expertise and reputation to work.

We focus on the communication, relationships, and opportunities that can move you toward your objectives. That may mean positioning yourself for a promotion, strengthening your credibility with decision-makers, developing professional advocates, or becoming a more visible voice in your industry.

“What stood out the most is her ability to be impactful regardless of my change of circumstances.” — Senior Director, Licensing & New Business Development

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Laura uses her corporate expertise as well as her counseling and coaching expertise to provide a level of service that is unparalleled. Laura helps clients navigate through the transition process by identifying client skills and introducing new ideas, trends and embracing change.

Founder / CEO
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Ideas Worth Thinking About. Strategies Worth Using.

Insights and practical strategies for executive career advancement, professional reputation, strategic relationships, and leadership influence.

The Executive Brief — by Laura Johnson

Intelligence and perspective for executive leaders.

Research, analysis, and informed commentary on the forces shaping leadership, advancement, and professional relevance.

Read The Executive Brief
Your Executive Advantage — For Strategic Leaders Ready for What's Next

Practical tools for putting those insights to work.

Companion resources, assessments, exercises, and discussions to help executives apply the ideas from The Executive Brief to their careers and leadership objectives.

Explore Your Executive Advantage

Featured Perspective

The Competence Trap: When Being the Most Reliable Leader Keeps You from Being Promoted

Exceptional performance can make you indispensable in your current role without necessarily positioning you for the next one. Explore why that happens and what leaders can do about it.

Read the Perspective

On Air & On Screen

Catch Laura on podcasts, video, and media appearances exploring executive advancement and leadership strategy.

Featured Podcast Episode

Career Intelligence Podcast — Episode 31

Why do some people get promoted while others are overlooked? Executive career strategist Laura Johnson pulls back the curtain on the hidden conversations behind promotions, the difference between mentors and sponsors, and what you can do right now to make sure your name is coming up in the rooms you are not in.

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Why Hard Work Is Not Enough to Get Promoted — Career Intelligence Podcast

Featured Video

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Let's Talk About What You Want to Accomplish.

A complimentary and confidential conversation to explore your goals, challenges, and the right level of support.

Credentials & Certifications

Certified Digital Branding Strategist CDBS — Career Thought LeadersCertified Interview & Compensation Negotiation Coach CICNC — Career Thought Leaders360Reach Certified Analyst — Career Thought LeadersCareer Authority Industry Member — Career Thought Leaders Resume Writing AcademyRecognition as one of the Top 14 LinkedIn Experts In Detroit 2023 for Laura Lee EllenTrustedSite Certified Secure